THE 10 LAWS OF SOCIAL MEDIA MARKETING
When incorporating social media marketing into your marketing strategy, it is important that you understand how it works.
By understanding how social media marketing works, you can harness its full potentials and get maximum results.
Here are a few social media marketing guidelines,
1. LAW OF LISTENING
The first and most important law is listening. Listen to what your customers are saying. Read their contents and follow their discussions about what is important to them.
Be interested in what they are saying about your brand.
This will help you to create content, products and services that are tailored to towards what your customers want.
2. LAW OF QUALITY
Quality is always important. Don’t be so concerned about getting a large audience that you neglect quality.
For instance, its better to have 2,000 Facebook fans that respond positively to your brand and contents than 20,000 fans that will unfollow you after seeing your contents for the first time.
So make sure you post quality contents. If you are not sure of what to do, employ skilled people who will ensure you have quality contents on your platforms.
3. LAW OF COMPOUNDING
If you post quality content on any of your social media platforms, your fans will be encouraged to like and share them with their own private audiences.
For instance, if a fan likes your post on Facebook, he will likely share on Instagram, Twitter or Pinterest. The more audience you have, the more exposure you get.
This creates entry points that make is easier for search engines to find you in keyword searches. This in turn makes it easier for hundreds of thousands of people to find you faster online.
4. LAW OF VALUE
Don’t over-promote your brand. Focus more on adding value to your fans. Don’t make it all about you all the time.
Build relationships with your fans. Focus more on contents that keep them interested and always coming back for more.
At intervals, offer them something in exchange for their time on your page. For instance, you can schedule contests and promos.
You can also offer freebies like free ebooks, free access to certain services for a time period or free T-shirts with your brand logo.
5. LAW OF INFLUENCE
There are always key players who have strong influences in every market. Find them and develop relationships with them.
You can use such connections to reach more audiences because they will share your content with their own audiences.
This will help create a far wider reach than you can imagine.
6. LAW OF SPECIALIZATION
Don’t try to meet everyone’s needs. You don’t have to be a jack-of-all-trades. Sometimes, it’s better to pick a specific niche and direct your marketing campaigns towards them.
Once you figure out your ideal audience, factor that into your marketing campaigns.
If you’re not sure how it works, employ skilled people to run the specialiazed niche campaigns for you.
7. LAW OF ACCESSIBILITY
Let your fans know that you are available. Don’t just post content and stay silent.
Always respond to your fans’ posts, comments or questions within 24 hours.
This means you must be consistent. Consistency will breed trust.
Users on social media platforms are not always patient. If they don’t get timely response from you, they will most likely unfollow you.
8. LAW OF RECIPROCITY
If you want people to like and share your content, you must be ready to do the same for them.
Spend part of your time commenting on your fan’s comments even if it’s not about your brand. Like and share their contents and they will do the same for you.
It must be a give and take relationship.
9. LAW OF PATIENCE
Achieving success with social media marketing is not really an overnight thing, so you must be patient.
Some people have been lucky to achieve instant success but it’s not always the case. Be ready to put in the time and effort.
Don’t give up if you don’t see results after a few weeks. Most times, the best results take time, so be ready to wait. You will eventually see positive results.
10. LAW OF ACKNOWLEDGEMENT
Take time to acknowledge everyone who reaches out to you on your social media platforms. This is the first step in building a relationship.
Building relationships will always strengthen your business. So take time to build relationships. This is how to turn fans into loyal customers.
For instance, you can encourage your fans by saying thank you every time they share a post or comment about you. Sometimes, a simple thank you is enough to make you a fan’s best brand.
By taking time to understand the fundamentals of social media marketing and employing the right tools, you will soon start to enjoy its many benefits. Just put in the necessary time and effort and don’t forget to be patient.